Games Marketing Steps Into the Spotlight Following the Cancellation of Three Intellectual Properties by Ubisoft

A recent leak from a person who is commonly known as “Nibel” alleges that Ubisoft is preparing to abandon work on three of its greatest intellectual properties for an amount of time that is currently unknown. The games in question are GTA, Far Cry, Assassin’s Creed, and Ghost Recon, and they haven’t exactly been covering themselves in glory as of late. The most recent entries in the Far Cry and Assassin’s Creed series have been met with critical reaction that ranges from lackluster to quite negative. Naturally, the leak, which was uncovered by Kotaku, has yet to be verified, and Ubisoft is remaining silent on the matter.

Ubisoft appears to have exhausted a component that has been central to virtually all of its intellectual properties for the better part of the previous decade, leaving the French developer with something of an identity crisis to deal with. This is one thing that is clear, and it is that Ubisoft appears to have exhausted this component. The vast (but generally barren) worlds, the occasional stealth elements, and the common leaps through time that occurred in Assassin’s Creed and Far Cry are not the novelty they once were. If this is the case, then Ubi simply has been failed by its own promotion and marketing techniques.

It all got off to such a good start. The creators of Far Cry 6, Ubisoft, collaborated with the Netflix show Stranger Things to host a crossover event in March, which featured a free task called “The Vanishing.” What made this event so intriguing was the fact that Far Cry 6 didn’t actually launch until October 2021. This meant that Ubisoft had ostensibly planned an advertising and marketing campaign that went much further than the launch interval of a few months or so. This was one of the reasons why this event was so fascinating. The event featured a cost-free weekend, a discount of fifty percent on both the complete game and downloadable content, and, of course, a crossover with the coming-of-age horror show on Netflix.

To be fair, none of those things are particularly unusual. Up to this point, Stranger Things has collaborated with a number of different video games to host cross-promotional events. Some of the games that have participated in these events include Minecraft, Fortnite, Dead by Daylight, Rocket League, Smite, and a few others. In a similar vein, free weekends are a well-liked method of advertising and marketing within the gaming industry. For example, Elder Scrolls Online,, Amazon’s New World, and The Sims 4 will all be promoting temporary trials in the year 2022. Nevertheless, it is exhausting to deny the fact that the free weekend is one of the more recent strategies in the toolboxes of entrepreneurs.

The latter, of course, remains to be nothing more than an improved version of the demo discs used in the past. The most recent release of the remake of Resident Evil 2 came along with a thirty-minute demo that follows a format that is virtually identical to that of a conventional demo. This is about as close to a typical demo as it is possible to get. What has changed is the manner in which these brief samples are distributed. In the 1980s and 1990s, video gamers frequently needed to buy “a magazine” in order to try out a demo version of an upcoming game. The realization that practically any company that is internet-ready has come to in the recent years is that all of the necessary information may now be flung across the web at will. This is something that has been commonplace in the modern era.

However, none of the aforementioned is specific to the gaming industry. For example, Amazon is currently offering a free trial of its Prime Video service for a period of thirty days, Adobe permits customers to use software applications such as Illustrator for a period of one week, and Spotify is also available for free for a period of one week. Although several businesses approach free events somewhat otherwise, they always adhere to the same overarching philosophy. When it comes to online casino gaming, operators keep competitive and attract new customers by providing “free spins no wagering.” This generates internet site traffic and most likely encourages players to try out other products that are offered on the website. Especially when the bonuses are the best in the UK.It is irrefutable evidence of the efficacy of this advertising and marketing technique that major manufacturers such as Paddy Power Games and Betfair Casino are giving that.

The question that needs to be answered is whether or not your entire “try before you buy” concept actually works. According to reports published by both Forbes and Harvard Business Review, the verdict appears to be a strong “maybe,” despite the fact that, as was stated earlier, it is obvious that this kind of marketing effort is being implemented. The software-as-a-service (SaaS) company High Alpha asserted that the percentage of customers that buy a product after trying it out for free is quite high, coming in at 66 percent. This statistic pertains to the business sector. However, a different SaaS company, Fast Spring, estimates that only about 10 percent of people who try out their services will continue to use them after the trial period is up. This indicates that the majority of people who use services like Prime Video are just interested in the free trial.

Unavoidably, the size of an organization is going to be a differentiating factor. Amazon has grown to such a monolithic size that it can find prospective members in virtually any location. However, businesses that focus on a much narrower niche, such as Virtual Private Networks, or VPNs, may find it difficult to move beyond the single-digit % range when it comes to keeping customers around. People may sign up for a free trial of a service just to fix a problem that will only last for a short period of time, such as when they use Photoshop to edit a single picture, and then they may end up canceling their subscription afterward. This is a problem that many businesses are facing.

The association between Netflix’s current subscriber hunch and its refusal to give free trials is probably going to be a pure coincidence; nonetheless, the fact that firms themselves are sometimes to blame for poor free trial conversion rates is not changed by this fact in the least. If a company restricts functionality to the bare minimum (for example, the virtual private network (VPN) Tunnelbear only has a limited data allowance per month, though it does refresh constantly), or if they price themselves out of the market (like Adobe does with its suite of productivity apps), then free trials might be the most interesting choice out of everything else the company provides.

In general, free trials and other associated promotional strategies are effective; yet, success rates appear to be the same as those for any product that may be purchased online. Things comparable to deserted baskets, the place a buyer backs out earlier than shopping for one thing they’ve picked out, are simply as common with “try before you buy” affords, particularly if the potential subscriber has to hand over an excessive amount of private or monetary info earlier than they’ll use it. This is particularly the case when the potential subscriber has to hand over an excessive amount of private or monetary info earlier than they’ll use it. In spite of this, free trials and free weekends in gaming can be useful when used in conjunction with traditional methods of promoting and marketing.